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Privacy Policy

Conditions

Your right to data protection is important to us. This privacy policy describes how we collect, use, process and share your information when you use our website.

  1. Responsible party for data processing

    The controller responsible for the processing of personal data on this website is:

    • Company name: LLC "SMEREKA FRNT"

    • Address 04073, Ukraine, Kyiv city, Kurenivska street, building 16v

    • Telephone +38 067 454-97-30

    • E-Mail: info@smereka.ua

    • EDRPOU code: 44678339

    • CEO: Shevchenko Serhiy Anatoliyovych

  2. Collection and use of personal data

    We collect and process only the personal data that is necessary for the operation of our store and the provision of quality service. Such data includes:

    • Name, email address and contact details when registering and placing an order;

    • Shipping address and payment information when placing an order.

  3. Cookies and tracking technologies

    We use third-party tools such as Google Analytics, Meta Pixel, Microsoft Clarity, and Google Ads to analyze and improve our website. These tools may collect data such as your IP address, device, browser, pages visited, and interactions with the site.

    1. Functional cookies

      Functional cookies are necessary for our website to function properly. They provide basic functions such as:

      • Saving your settings (for example, site language or display options);

      • Ensuring the safety of the cart during the checkout process;

      • Simplifying logging into your account.

      Without these cookies, some parts of our website may not work properly. Since functional cookies are essential for the website to function, their use does not require your consent, however, you can block them in your browser settings. Please note that this may affect the website's functionality and limit access to some features.

    2. Google Analytics

      Google Analytics helps us analyze how users interact with our website. Google may collect data such as your IP address, length of visit, pages viewed, and other interactions on the website. This data may be transferred to the United States, where Google adheres to the Privacy Shield Principles (where applicable). We use IP anonymization to minimize the possibility of user identification.

      You can find more information about Google's privacy policy here.

    3. Google Ads

      Google Ads is used to display personalized advertising on the Google network and on partner sites. We may collect data about your actions on our site to optimize advertising campaigns. The remarketing feature allows us to show ads to users who have already interacted with our site. To do this, Google may use cookies to identify your device when you visit other sites in the Google network.

      Your data may be transferred to the United States and other countries. At the same time, Google adheres to the Privacy Shield Principles (where applicable) to comply with the GDPR.

      You can change your Google advertising settings or opt out of them here.

    4. Meta Pixel

      Meta Pixel (formerly Facebook Pixel) allows us to track the performance of advertising campaigns on Meta (Facebook, Instagram). We receive information about how users interact with our advertising and the site. This data may also be transferred outside the EU in accordance with Meta's privacy policy.

      You can find more information about Meta's privacy policy here.

    5. Microsoft Clarity

      Microsoft Clarity is used to analyze user behavior on our site, including collecting data about user interaction with interface elements. This data is anonymized and does not directly identify the user. The data may be transferred to third countries, but Microsoft ensures that the data is protected in accordance with GDPR requirements.

      You can find Microsoft's privacy policy here.

  4. Embedded content from other websites

    Some content on our site may appear as embedded content from other websites (e.g. videos, images, articles). Such content behaves as if the user had directly visited the other site.

    These sites may collect data about you, use cookies, implement third-party tracking tools, and track your interaction with this embedded content, including when you have an account and are logged in to those sites. We recommend that you review the privacy policies of such third-party sites.

  5. Legal basis for data processing

    We process your personal data on the following legal grounds:

    • Contract execution: Your data is necessary to fulfill our contractual obligations to provide goods and services.

    • Legitimate interests: In some cases, data processing is necessary to protect our legitimate interests, for example to analyze and improve the site.

  6. Transfer of data to third parties

    We may share your data with the following third parties:

    • Payment providers (for payment processing);

    • Logistics companies (for delivery of goods);

    • Analytical and advertising platforms (Google, Meta, Microsoft and others).

    All data processing partners comply with GDPR requirements and have concluded appropriate agreements with us (Data Processing Agreement).

  7. Data retention period

    We only keep your data for as long as necessary:

    • Data for order processing – to fulfill all contractual obligations;

    • Data for marketing purposes;

    • Logs and analytical data – up to 14 months.

  8. Your rights

    You have the right:

    • Request information about your data;

    • Correct inaccurate data;

    • Request deletion of data (right to be forgotten);

    • Restrict data processing;

    • Transfer your data (right to data portability).

    If you have any questions or would like to exercise your rights, please contact us using the contact details provided above.

  9. Privacy Policy Changes

    We reserve the right to make changes to this privacy policy. The current version is always available on our website.